Within days of Canada’s 150th anniversary of Confederation, a new national brand was launched to celebrate ingenuity in Canada.
Known as Ingenium – Canada’s Museums of Science and Innovation, this corporate brand encompasses three national institutions — the Canada Agriculture and Food Museum, the Canada Aviation and Space Museum, and the Canada Science and Technology Museum.
“Ingenium will bring a consistent voice and identity to our corporation. It will allow us to reach beyond our four walls and engage with Canadians from coast to coast to coast, and with international audiences,” said Fernand Proulx, Ingenium, Interim President and CEO. “Ingenium is where the past meets the future and inspires the next generation of young innovators.”
November 17, 2017, will mark the next milestone for Ingenium when the Canada Science and Technology Museum reopens its doors. This modern, world-class museum mixes the best of its previous incarnation with new technologies and exhibition techniques to tell Canada’s science and technology story in an immersive, educational, and fun way.
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