According to recent figures, tourism brings in more than a billion dollars in northern Ontario each year. It's one of the most profitable industries in the region. In Sault Ste. Marie, the local tourism office celebrated those who are excelling in the field.

Frank O'Connor owns and operates the Voyageurs Lodge in Batchewana, 40 minutes north of Sault Ste. Marie. Even while he's not working, he is always promoting the Algoma region.

"It's that passion, it’s that fire in the belly and when you're in love with your region like I have been, like we have been, and so many in the industry have been, it's easy to promote it," he explained.

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