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Spread the word! A new Instagram campaign to inspire young women to pursue STEM careers

Tuesday, February 04, 2020 10:43 AM | Anonymous member (Administrator)


If I can see her, I can be her. Developed by Ingenium – Canada’s Museums of Science and Innovation, the National Film Board of Canada (NFB), and the Canadian Museum of Nature, #MySTEMjob, an Instagram campaign, tells the stories of twenty inspiring women from across Canada through video shorts designed to spark curiosity in young women and inspire them to pursue STEM careers.


The campaign will launch via @IngeniumCanada and run from February 11th (UN/International Day of Women and Girls in Science) until March 8th (International Women’s Day).

The daily videos will showcase a wide range of STEM careers ranging from mineralogist to deep-sea marine biologist. Each video captures the passion, excitement, and drive of each of these accomplished women, who highlight the diversity of a STEM career in these ever-evolving fields.

Want to get involved? Spread the word!

Before the campaign launches:

  • Follow @IngeniumCanada, and encourage your networks to do the same
  • Follow the hashtag #MySTEMjob

Once the campaign launches:

  • Share the daily videos to your stories, and help bring awareness to the work of these amazing women!
  • Keep an eye out for engagement opportunities such as Q&A’s with the featured women



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