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STRATEGIC PLAN 2019-2022

The CASC Board of Directors aims to have the new Strategic Plan approved by Fall, 2019. Click here to view the 2015-2018 Strategic Plan.

Process Update

The Board of Directors started discussions about a new Strategic Plan in Spring 2018.

Soon after, Marianne Mader joined the organization as the new Executive Director. This was an opportunity to reflect and re-envision what the future of CASC could be. Since this time numerous consultation sessions have taken place including:

  • May 9, 2018: Members of the CASC Board and ED gathered in Prince George, British Columbia to participate in a rapid yet practical strategic planning process as designed and facilitated by Wayne Hussey Consulting Inc. The participants of the planning session developed an initial draft of a Mission Statement and Vision Statement and identified a preliminary list of Key Strategic Thrusts. We found upon reflection, that we needed to do some deeper dives into understanding what our impact is and to reassess our vision.

  • November 1, 2018: Members of the CASC Strategic Planning Committee and ED met in Ottawa to participate in an exploration of the broader context of Who CASC is and our impact in relation to the Canadian informal science learning sector. They also explored a new Mission Statement.

  • Feb 1, 2019: Members of the CASC Strategic Planning Committee, former CASC Board members, and ED met in Toronto to participate in a Futures Thinking exercise facilitated by KerrSmith facilitators. They underwent future mapping, exploring the present, near future, and far future. Used a "Three Horizons Framework" workshop, which was essentially a consensus building activity that will helped us explore "how to get from where we are to where we want to be", grounded in the work we've already done in relation to our Mission, Vision, and Values. Approach: for everyone to talk from what they know; address the struggle we’re going to have; outputs from workshop can lead into a strategic plan

  • May 7, 2019: Full day CASC Board retreat, exploring potential strategic pillars and mission statement.

Membership engagement:  
  • April 2018: Survey of Senior Staff of CASC members

  • Sept/Oct 2018: Phone call survey with stakeholders/leaders of other informal learning organizations, to understand their views on the informal science learning landscape, gaps, challenges, and opportunities

  • Jan 2018 and 2019: Annual Membership Survey (what they value most).

  • May 9, 2019: “Future of CASC” session for all CASC 2019 conference attendees capturing thoughts and big questions about our future direction.

What We Heard 

What we heard through Board, Stakeholder, and Member consultations is that there’s an:

  • Interest in defining our mission and vision in relation to social impact. Moving ‘from place to purpose’. What is the impact our sector has for Canadians?

  • Ambitious appetite for collaboration: Interest in increased connection with each other, stakeholders, and with other networks across Canada.

  • Centering equity, diversity, and inclusion in the work we do.

  • Recognition of challenges facing our sector and society - e.g., technology disruptions, environmental disruptions, misinformation.

  • Tremendous opportunities, such as engaging youth hungry to make a difference, ensuring our work is inclusive and leverages our high trust factor.

  • Desire to connect more deeply with national stakeholders and global challenges to help with engaging the public in science.

  • Challenge of remaining relevant to our respective communities in a changing science communications landscape.


llustration from “The Future of CASC” session at CASC 2019 Conference, capturing questions from CASC members.

We’ve also heard time and time again in our membership surveys that our Members value:

  • Opportunities to connect, whether this be through our conference and/or webinars.

  • Our role as being a national voice and raising the awareness of the value of CASC members to key stakeholders with the aim of garnering sustained financial support.

  • Many organizations also really value our reciprocal agreement.

We will continue these initiatives and have been looking to the future in terms of how the organization needs to evolve to be relevant in a changing landscape.

We will be reactivating some of our Committees in the next few months including:

  • Government Relations

  • Fundraising and Development

  • Equity, Diversity, and Inclusion

We are currently revising the terms of reference and goals for each committee. Once completed we’ll send out an email with how to apply for these Committees. We will be looking for member volunteers who are passionate CASC champions, wishing to contribute their expertise, unique perspective, work on a project-based approach, be supportive sounding boards, effective mentors, and constructive advisors.

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The CASC office is situated in Robinson Huron Treaty territory and the land on which we learn and live is the traditional territory of the Atikameksheng Anishnawbek. We strive for reconciliation through knowledge sharing and respectful relationships. 

©2019 Canadian Association of Science Centres